Preserving SEO During a Website Migration
Why replatforming costs organic traffic, and the redirect, metadata and structured-data discipline that prevents it.
Long-form pieces written for people responsible for websites that have to last. Each article closes with the technical documentation we consider worth reading alongside it.
Why replatforming costs organic traffic, and the redirect, metadata and structured-data discipline that prevents it.
Scholarly work published on the web outlives the platforms that host it. How to make sure the citations still resolve.
How to convert a component-based React application into maintainable WordPress templates, fields and permalinks.
Static generation, server rendering and incremental revalidation each change the shape of a Next.js to WordPress migration.
Static exports, CMS collections, interactions and hosting-dependent features — what transfers from visual platforms and what has to be rebuilt.
Reading generated React for structure, spotting the patterns that slow conversion, and keeping an AI-built site portable from day one.
A working checklist for stable identifiers, machine-readable metadata, exportable content and technological neutrality.
When plain files beat a CMS, how to migrate a static archive properly, and why freezing content is an underrated strategy.
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, explained as migration decisions rather than scores.
Why an unfashionable CMS remains the pragmatic destination for institutions that need continuity, exportability and a real labour market.
If a migration is imminent, read the SEO preservation article and our AI to WordPress migration guide first, then the piece matching your source technology. If you are still choosing a platform, begin with the builder comparison and the resource library. For the institutional framing, see European digital transformation and the FAQ. Detailed procedures live in the external guide library and the AI to WordPress documentation.